Enterprise Email Design System
HEADERS
FOOTERS
BRAND COLORS
BUTTONS
TEXT STYLING
Enterprise Email Design System
OVERVIEW
This Email Design System serves as a hub for all email components and templates across six separate brands. Designers and developers have access to header and footer components, text styling examples, hero components, icons, brand colors and more.
PROBLEM
In 2022, the email design system was fragmented across multiple files with overlapping changes, multiple authors, oudated brand colors, and overall fragmeneted campaigns.
EXECUTION
Streamlined the system by combining all components and templates into one master file, updated all brand elements, colors and major components and regularly communicated system updates lead to improved design consistency, ensured brand aligned across all emails and reduced emails rendering issues.
